Tony's Chocolonely vs Cadbury · Bay Area shelf head-to-head
Tony's Chocolonely and Cadbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersCadbury fields the deeper lineupCadbury sits further up the premium end
Tony's Chocolonely
Cadbury
54
brand power
49
28
products
35
3
categories
6
20
grocers
12
$1.60
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tony's Chocolonely▭ Cadbury
Distribution · 30% of score83·50
C
carried in 20 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tony's Chocolonely
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tony's Chocolonely · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tony's Chocolonely · Cadbury
