Tony's Chocolonely vs Hershey's · Bay Area shelf head-to-head
Tony's Chocolonely and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely is in more Bay Area grocersHershey's fields the deeper lineup
Tony's Chocolonely
Hershey's
54
brand power
54
28
products
79
3
categories
6
20
grocers
14
$1.49
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tony's Chocolonely▭ Hershey's
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tony's Chocolonely · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tony's Chocolonely · Hershey's
