Topo Chico vs Spindrift · Bay Area shelf head-to-head
Topo Chico and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupTopo Chico sits further up the premium end
Topo Chico
Spindrift
27
brand power
65
10
products
75
2
categories
5
8
grocers
21
78.4¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Topo Chico▭ Spindrift
Distribution · 30% of score33·88
T
carried in 8 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Topo Chico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Topo Chico · 0
no exclusive doors — everywhere Topo Chico is, Spindrift is too.
only Spindrift · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Topo Chico · Spindrift
