Tropicana vs Evolution Fresh · Bay Area shelf head-to-head
Tropicana and Evolution Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineupEvolution Fresh sits further up the premium end
Tropicana
Evolution Fresh
43
brand power
54
25
products
53
2
categories
4
4
subcategories
13
12
grocers
15
12.8¢
price per fl oz
36.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tropicana▭ Evolution Fresh
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages1 vs 3 SKUs
only Tropicana
no top category Evolution Fresh doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tropicana · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tropicana · Evolution Fresh
