Tropicana vs Florida's Natural · Bay Area shelf head-to-head
Tropicana and Florida's Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tropicana fields the deeper lineup
Tropicana
Florida's Natural
43
brand power
39
25
products
18
2
categories
2
4
subcategories
5
12
grocers
12
12.8¢
price per fl oz
14.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tropicana▭ Florida's Natural
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tropicana
only Florida's Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tropicana · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tropicana · Florida's Natural
