Tru Fru vs Hu · Bay Area shelf head-to-head
Tru Fru and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu is in more Bay Area grocersHu fields the deeper lineup
Tru Fru
Hu
57
brand power
55
27
products
31
6
categories
6
16
grocers
18
$1.49
price per oz
$3.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tru Fru▭ Hu
Distribution · 30% of score67·75
T
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tru Fru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tru Fru · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tru Fru · Hu
