Truly Indian vs Brooklyn Delhi · Bay Area shelf head-to-head
Truly Indian and Brooklyn Delhi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerBrooklyn Delhi is in more Bay Area grocersBrooklyn Delhi fields the deeper lineupBrooklyn Delhi sits further up the premium end
Truly Indian
Brooklyn Delhi
27
brand power
41
6
products
12
4
categories
4
5
subcategories
7
4
grocers
8
$5.42
avg price
$9.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truly Indian▭ Brooklyn Delhi
Distribution · 30% of score17·33
T
B
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truly Indian
only Brooklyn Delhi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Truly Indian · 0
no exclusive doors — everywhere Truly Indian is, Brooklyn Delhi is too.
only Brooklyn Delhi · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truly Indian · Brooklyn Delhi
