Truvia vs Lakanto · Bay Area shelf head-to-head
Truvia and Lakanto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocersLakanto fields the deeper lineup
Truvia
Lakanto
13
brand power
49
6
products
17
1
categories
7
4
grocers
14
$9.00
avg price
$12.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truvia▭ Lakanto
Distribution · 30% of score17·58
T
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truvia
no top category Lakanto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Truvia · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truvia · Lakanto