Truvia vs Wholesome · Bay Area shelf head-to-head
Truvia and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineup
Truvia
Wholesome
13
brand power
61
6
products
43
1
categories
6
1
subcategories
12
4
grocers
19
$9.00
avg price
$8.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truvia▭ Wholesome
Distribution · 30% of score17·79
T
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truvia
no top category Wholesome doesn’t also play in.
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Truvia · 0
no exclusive doors — everywhere Truvia is, Wholesome is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truvia · Wholesome