Two Bite vs Abe's · Bay Area shelf head-to-head
Two Bite and Abe's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineup
Two Bite
Abe's
32
brand power
51
15
products
31
6
categories
5
8
grocers
9
$6.76
avg price
$8.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Two Bite▭ Abe's
Distribution · 30% of score33·38
T
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Two Bite
only Abe's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abe's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Two Bite · Abe's
