Umyum vs Follow Your Heart · Bay Area shelf head-to-head
Umyum and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineupUmyum sits further up the premium end
Umyum
Follow Your Heart
15
brand power
52
6
products
24
5
categories
3
6
grocers
17
$1.97
price per oz
96.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Umyum▭ Follow Your Heart
Distribution · 30% of score25·71
U
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Umyum
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Umyum · 0
no exclusive doors — everywhere Umyum is, Follow Your Heart is too.
only Follow Your Heart · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Umyum · Follow Your Heart
