Undercover vs Bobo's · Bay Area shelf head-to-head
Undercover and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineupUndercover sits further up the premium end
Undercover
Bobo's
33
brand power
57
8
products
47
5
categories
8
5
subcategories
10
8
grocers
15
$2.21
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Undercover▭ Bobo's
Distribution · 30% of score33·63
U
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Undercover · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Undercover · Bobo's
