Underground Meats vs Boar's Head · Bay Area shelf head-to-head
Underground Meats and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Underground Meats
Boar's Head
0
brand power
58
7
products
173
2
categories
20
2
subcategories
49
1
grocers
10
$10.83
avg price
$7.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Underground Meats▭ Boar's Head
Distribution · 30% of score4·42
U
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Underground Meats
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Underground Meats · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Underground Meats · Boar's Head