Upcircle vs Dr. Hauschka · Bay Area shelf head-to-head
Upcircle and Dr. Hauschka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upcircle
no top category Dr. Hauschka doesn’t also play in.
only Dr. Hauschka
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Upcircle is, Dr. Hauschka is too.
no exclusive doors — everywhere Dr. Hauschka is, Upcircle is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upcircle · Dr. Hauschka
