Upcircle vs Hibar · Bay Area shelf head-to-head
Upcircle and Hibar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hibar carries more Brand PowerHibar is in more Bay Area grocersHibar fields the deeper lineup
Upcircle
Hibar
19
brand power
35
4
products
15
3
categories
4
4
subcategories
6
1
grocers
3
$30.39
avg price
$15.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upcircle▭ Hibar
Distribution · 30% of score4·13
U
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upcircle
only Hibar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Upcircle · 0
no exclusive doors — everywhere Upcircle is, Hibar is too.
only Hibar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upcircle · Hibar