Upper Crust vs Jessie's · Bay Area shelf head-to-head
Upper Crust and Jessie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upper Crust carries more Brand PowerUpper Crust is in more Bay Area grocersUpper Crust fields the deeper lineup
Upper Crust
Jessie's
50
brand power
7
20
products
11
1
categories
1
4
subcategories
7
10
grocers
3
$18.57
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upper Crust▭ Jessie's
Distribution · 30% of score42·13
J
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upper Crust
no top category Jessie's doesn’t also play in.
only Jessie's
no top category Upper Crust doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Upper Crust · 7
only Jessie's · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upper Crust · Jessie's