Varda Vineyards vs Josh Cellars · Bay Area shelf head-to-head
Varda Vineyards and Josh Cellars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars is in more Bay Area grocersJosh Cellars fields the deeper lineup
Varda Vineyards
Josh Cellars
14
brand power
35
3
products
12
2
categories
5
3
subcategories
9
1
grocers
4
$15.66
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Varda Vineyards▭ Josh Cellars
Distribution · 30% of score4·17
V
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Varda Vineyards
no top category Josh Cellars doesn’t also play in.
only Josh Cellars
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Varda Vineyards · 1
only Josh Cellars · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Varda Vineyards · Josh Cellars