Veetee Rice vs Mahatma · Bay Area shelf head-to-head
Veetee Rice and Mahatma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineup
Veetee Rice
Mahatma
0
brand power
35
5
products
13
3
categories
3
5
subcategories
6
2
grocers
9
$4.62
avg price
$4.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Veetee Rice▭ Mahatma
Distribution · 30% of score8·38
V
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Veetee Rice
no top category Mahatma doesn’t also play in.
only Mahatma
no top category Veetee Rice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Veetee Rice · 0
no exclusive doors — everywhere Veetee Rice is, Mahatma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Veetee Rice · Mahatma