Vigo vs Lundberg Family Farms · Bay Area shelf head-to-head
Vigo and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineup
Vigo
Lundberg Family Farms
15
brand power
63
4
products
66
2
categories
7
3
subcategories
13
1
grocers
19
$6.23
avg price
$8.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vigo▭ Lundberg Family Farms
Distribution · 30% of score4·79
V
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods2 vs 11 SKUs
V
1% of shelf
only Vigo
no top category Lundberg Family Farms doesn’t also play in.
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vigo · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vigo · Lundberg Family Farms