Violife vs Nuts For Cheese · Bay Area shelf head-to-head
Violife and Nuts For Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Violife carries more Brand PowerViolife is in more Bay Area grocersViolife fields the deeper lineupNuts For Cheese sits further up the premium end
Violife
Nuts For Cheese
56
brand power
40
27
products
12
4
categories
4
17
grocers
12
$1.03
price per oz
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Violife▭ Nuts For Cheese
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Violife
only Nuts For Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Violife · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Violife · Nuts For Cheese
