Vital Proteins vs Spindrift · Bay Area shelf head-to-head
Vital Proteins and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupVital Proteins sits further up the premium end
Vital Proteins
Spindrift
22
brand power
65
4
products
75
2
categories
5
2
grocers
21
24.9¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vital Proteins▭ Spindrift
Distribution · 30% of score8·88
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Proteins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vital Proteins · 0
no exclusive doors — everywhere Vital Proteins is, Spindrift is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Proteins · Spindrift
