Volpi vs Maestri · Bay Area shelf head-to-head
Volpi and Maestri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineupMaestri sits further up the premium end
Volpi
Maestri
17
brand power
49
6
products
20
3
categories
5
6
subcategories
13
5
grocers
14
$2.02
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Volpi▭ Maestri
Distribution · 30% of score21·58
V
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats1 vs 5 SKUs
V
only Volpi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Volpi · Maestri
