Walden Farms vs Wish-bone · Bay Area shelf head-to-head
Walden Farms and Wish-bone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wish-bone is in more Bay Area grocersWish-bone sits further up the premium end
Walden Farms
Wish-bone
29
brand power
29
13
products
13
3
categories
2
8
subcategories
6
4
grocers
6
$6.47
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Walden Farms▭ Wish-bone
Distribution · 30% of score17·25
W
W
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score66·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Walden Farms
only Wish-bone
no top category Walden Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Walden Farms · 1
only Wish-bone · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Walden Farms · Wish-bone
