Welch's vs Bear Fruit Snacks · Bay Area shelf head-to-head
Welch's and Bear Fruit Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Welch's carries more Brand PowerWelch's is in more Bay Area grocersWelch's fields the deeper lineupBear Fruit Snacks sits further up the premium end
Welch's
Bear Fruit Snacks
50
brand power
42
27
products
11
4
categories
3
7
subcategories
3
13
grocers
12
55.6¢
price per oz
43.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Welch's▭ Bear Fruit Snacks
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Welch's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Welch's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Welch's · Bear Fruit Snacks
