Wellness vs Weruva · Bay Area shelf head-to-head
Wellness and Weruva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wellness carries more Brand PowerWellness is in more Bay Area grocersWeruva fields the deeper lineup
Wellness
Weruva
53
brand power
43
53
products
77
3
categories
3
4
subcategories
4
13
grocers
2
88.2¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wellness▭ Weruva
Distribution · 30% of score54·8
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wellness
only Weruva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wellness · Weruva
