Weruva vs Blue Buffalo · Bay Area shelf head-to-head
Weruva and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersWeruva fields the deeper lineupWeruva sits further up the premium end
Weruva
Blue Buffalo
43
brand power
52
77
products
71
3
categories
3
4
subcategories
5
2
grocers
10
91.9¢
price per oz
72.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Weruva▭ Blue Buffalo
Distribution · 30% of score8·42
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Weruva
only Blue Buffalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Weruva · 0
no exclusive doors — everywhere Weruva is, Blue Buffalo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Weruva · Blue Buffalo
