Westbrae Natural vs Field Day · Bay Area shelf head-to-head
Westbrae Natural and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerWestbrae Natural is in more Bay Area grocersField Day fields the deeper lineupWestbrae Natural sits further up the premium end
Westbrae Natural
Field Day
45
brand power
58
15
products
120
2
categories
42
15
grocers
12
29.4¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Westbrae Natural▭ Field Day
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Westbrae Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Westbrae Natural · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Westbrae Natural · Field Day
