Whims vs Hu · Bay Area shelf head-to-head
Whims and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Whims
Hu
28
brand power
55
9
products
31
3
categories
6
5
grocers
18
$3.17
price per fl oz
$3.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whims▭ Hu
Distribution · 30% of score21·75
W
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Whims · 0
no exclusive doors — everywhere Whims is, Hu is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whims · Hu
