White Toque vs Afia · Bay Area shelf head-to-head
White Toque and Afia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afia carries more Brand PowerAfia is in more Bay Area grocersAfia fields the deeper lineupWhite Toque sits further up the premium end
White Toque
Afia
13
brand power
34
2
products
8
2
categories
4
2
grocers
8
$8.34
avg price
$8.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ White Toque▭ Afia
Distribution · 30% of score8·33
W
A
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only White Toque
no top category Afia doesn’t also play in.
only Afia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only White Toque · 0
no exclusive doors — everywhere White Toque is, Afia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: White Toque · Afia