Wild Bill's vs Zevia · Bay Area shelf head-to-head
Wild Bill's and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineup
Wild Bill's
Zevia
0
brand power
48
3
products
51
1
categories
4
3
subcategories
9
1
grocers
10
$2.89
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Bill's▭ Zevia
Distribution · 30% of score4·42
W
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Bill's
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Bill's · 0
no exclusive doors — everywhere Wild Bill's is, Zevia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Bill's · Zevia