Wild Mike's Ultimate Pizza vs Rao's · Bay Area shelf head-to-head
Wild Mike's Ultimate Pizza and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Wild Mike's Ultimate Pizza
Rao's
12
brand power
66
4
products
79
1
categories
6
1
subcategories
16
1
grocers
21
$8.49
avg price
$10.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Mike's Ultimate Pizza▭ Rao's
Distribution · 30% of score4·88
W
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Mike's Ultimate Pizza
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Mike's Ultimate Pizza · 0
no exclusive doors — everywhere Wild Mike's Ultimate Pizza is, Rao's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Mike's Ultimate Pizza · Rao's