Wild West Ferments vs Bubbies · Bay Area shelf head-to-head
Wild West Ferments and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupWild West Ferments sits further up the premium end
Wild West Ferments
Bubbies
34
brand power
60
8
products
45
4
categories
6
8
grocers
19
84.6¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West Ferments▭ Bubbies
Distribution · 30% of score33·79
W
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild West Ferments
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild West Ferments · 0
no exclusive doors — everywhere Wild West Ferments is, Bubbies is too.
only Bubbies · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West Ferments · Bubbies
