Willa's vs Oatly · Bay Area shelf head-to-head
Willa's and Oatly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oatly carries more Brand PowerOatly is in more Bay Area grocersOatly fields the deeper lineupWilla's sits further up the premium end
Willa's
Oatly
24
brand power
60
5
products
29
1
categories
4
6
grocers
20
33.5¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Willa's▭ Oatly
Distribution · 30% of score25·83
W
carried in 6 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Willa's
no top category Oatly doesn’t also play in.
only Oatly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Willa's · 0
no exclusive doors — everywhere Willa's is, Oatly is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Willa's · Oatly
