Wing-time vs Primal Kitchen · Bay Area shelf head-to-head
Wing-time and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineup
Wing-time
Primal Kitchen
0
brand power
63
2
products
85
1
categories
6
1
subcategories
31
1
grocers
19
$6.99
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wing-time▭ Primal Kitchen
Distribution · 30% of score4·79
W
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wing-time
no top category Primal Kitchen doesn’t also play in.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wing-time · 0
no exclusive doors — everywhere Wing-time is, Primal Kitchen is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wing-time · Primal Kitchen