Winona Pure vs Field Day · Bay Area shelf head-to-head
Winona Pure and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Winona Pure
Field Day
13
brand power
58
3
products
120
2
categories
42
1
grocers
12
$8.99
avg price
$6.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Winona Pure▭ Field Day
Distribution · 30% of score4·50
W
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Winona Pure
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Winona Pure · Field Day