Wise Goat Organics vs Wildbrine · Bay Area shelf head-to-head
Wise Goat Organics and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine is in more Bay Area grocersWise Goat Organics fields the deeper lineupWise Goat Organics sits further up the premium end
Wise Goat Organics
Wildbrine
47
brand power
48
27
products
14
10
categories
3
12
subcategories
4
3
grocers
16
94.6¢
price per oz
56.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wise Goat Organics▭ Wildbrine
Distribution · 30% of score13·67
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 1 SKUs
only Wise Goat Organics
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wise Goat Organics · 0
no exclusive doors — everywhere Wise Goat Organics is, Wildbrine is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wise Goat Organics · Wildbrine
