Wyld vs Dsd Merchandisers · Bay Area shelf head-to-head
Wyld and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupWyld sits further up the premium end
Wyld
Dsd Merchandisers
10
brand power
49
3
products
61
1
categories
11
1
subcategories
27
1
grocers
4
$6.79
avg price
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wyld▭ Dsd Merchandisers
Distribution · 30% of score4·17
W
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wyld
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wyld · 0
no exclusive doors — everywhere Wyld is, Dsd Merchandisers is too.
only Dsd Merchandisers · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wyld · Dsd Merchandisers