Yeshi vs Foods Alive · Bay Area shelf head-to-head
Yeshi and Foods Alive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foods Alive carries more Brand PowerYeshi is in more Bay Area grocersFoods Alive fields the deeper lineup
Yeshi
Foods Alive
18
brand power
43
5
products
118
2
categories
7
3
subcategories
9
4
grocers
2
$1.42
price per fl oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yeshi▭ Foods Alive
Distribution · 30% of score17·8
Y
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yeshi
no top category Foods Alive doesn’t also play in.
only Foods Alive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yeshi · 3
only Foods Alive · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yeshi · Foods Alive
