Yiayia And Friends vs Mcevoy Ranch · Bay Area shelf head-to-head
Yiayia And Friends and Mcevoy Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcevoy Ranch carries more Brand PowerMcevoy Ranch is in more Bay Area grocersMcevoy Ranch fields the deeper lineup
Yiayia And Friends
Mcevoy Ranch
15
brand power
38
4
products
23
2
categories
6
2
subcategories
10
1
grocers
2
$34.37
avg price
$16.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yiayia And Friends▭ Mcevoy Ranch
Distribution · 30% of score4·8
Y
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yiayia And Friends
only Mcevoy Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yiayia And Friends · 0
no exclusive doors — everywhere Yiayia And Friends is, Mcevoy Ranch is too.
only Mcevoy Ranch · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yiayia And Friends · Mcevoy Ranch