Yumearth vs Skittles · Bay Area shelf head-to-head
Yumearth and Skittles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth is in more Bay Area grocersYumearth sits further up the premium end
Yumearth
Skittles
40
brand power
38
21
products
21
2
categories
2
6
subcategories
4
13
grocers
11
$1.69
price per oz
96.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yumearth▭ Skittles
Distribution · 30% of score54·46
S
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yumearth
only Skittles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yumearth · Skittles
