Yummy vs Perdue · Bay Area shelf head-to-head
Yummy and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perdue carries more Brand PowerYummy is in more Bay Area grocersPerdue fields the deeper lineupPerdue sits further up the premium end
Yummy
Perdue
39
brand power
51
10
products
29
1
categories
6
2
subcategories
10
10
grocers
6
48.4¢
price per oz
59.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yummy▭ Perdue
Distribution · 30% of score42·25
Y
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yummy
no top category Perdue doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yummy · 6
only Perdue · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yummy · Perdue
