Ziwi Peak vs Blue Buffalo · Bay Area shelf head-to-head
Ziwi Peak and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupZiwi Peak sits further up the premium end
Ziwi Peak
Blue Buffalo
15
brand power
52
7
products
71
2
categories
3
3
subcategories
5
2
grocers
10
$3.11
price per oz
72.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ziwi Peak▭ Blue Buffalo
Distribution · 30% of score8·42
Z
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food4 vs 11 SKUs
Z
1% of shelf
only Ziwi Peak
no top category Blue Buffalo doesn’t also play in.
only Blue Buffalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ziwi Peak · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ziwi Peak · Blue Buffalo
