A Taste Of Thai at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 5 SKUs across 5 categories. The growth is depth and breadth: 1 category to widen and 3 new doors to enter.
Lead with Spaghetti, Thin Rice Noodles in Rice Noodles.
United Markets stocks rice noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries boxed grain meal & sides in real depth, 53 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is rice noodles: United Markets stocks only 6 there, so A Taste of Thai Spaghetti, Thin Rice Noodles stands out rather than blending in. Lead with the rice noodles, and position the boxed grain meal & sides as a finishing or gift item.
United Markets merchandises 10 of the 11 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin rice noodles shelf as a point of difference.
The full runway
Every category A Taste Of Thai plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in rice noodles. Each dot is a product on the shelf, by its cost per oz (hover for which). A Taste Of Thai (orange) sits below the shelf.
What to bring to expand
A Taste Of Thai’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
