Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Annie Chun's is a brand specializing in Asian-inspired noodle bowls and prepared meals.
Annie Chun's isn’t on Woodlands’ shelf yet in any of its 3 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Miso Soup Bowl in Shelf Stable Prepared Meals.
Woodlands stocks shelf stable prepared meals thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is shelf stable prepared meals: Woodlands stocks only 6 there, so Annie Chun's Miso Soup Bowl stands out rather than blending in.
Woodlands merchandises 7 of the 7 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin shelf stable prepared meals shelf as a point of difference.
Every category Annie Chun's plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in shelf stable prepared meals. Each dot is a product on the shelf, by its cost per oz (hover for which). Annie Chun's (orange) sits well above the shelf.
Annie Chun's’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.