Reading the shelf…
Feel Good Foods is a brand specializing in chef-inspired, gluten-free frozen meals and snacks. Their product lineup includes a variety of comfort foods such as pizza bites, mozzarella sticks, and potstickers, all crafted with better ingredients for modern families. The brand emphasizes taste and convenience, offering products that are ready in minutes.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Feel Good Foods (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Feel Good Foods · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Feel Good Foods in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Feel Good Foods product in stock, cheapest first.



















Bay Area grocers where neither the digital catalog nor our shelf photos show Feel Good Foods· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Feel Good Foods Gluten Free, Chicken Potstickers · its most-distributed SKU (6 doors) in Frozen Dumplings, the biggest opening. The closest open door is Safeway · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: ling ling, bibigo, kodiak
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Feel Good Foodsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Dumplings, Frozen Egg Rolls, Frozen French Toast · +2 more
open here: Frozen Pancakes, Frozen Pizza Snacks, Other Frozen Entrees · +1 more
open here: Frozen Egg Rolls, Other Frozen Entrees, Other Frozen Snacks
open here: Frozen Pancakes, Other Frozen Entrees
open here: Frozen Egg Rolls, Other Frozen Entrees
open here: Frozen Pizza Snacks, Other Frozen Entrees
open = the store meaningfully carries that category (real depth, not a token SKU) and Feel Good Foods sells it elsewhere but has no SKU here.