Feel Good Foods vs Laoban · Bay Area shelf head-to-head
Feel Good Foods and Laoban, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineupLaoban sits further up the premium end
Feel Good Foods
Laoban
51
brand power
46
19
products
15
7
categories
4
8
subcategories
5
12
grocers
11
$1.20
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feel Good Foods▭ Laoban
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals5 vs 12 SKUs
1% of shelf
only Feel Good Foods
only Laoban
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Feel Good Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feel Good Foods · Laoban
