Feel Good Foods vs Kodiak · Bay Area shelf head-to-head
Feel Good Foods and Kodiak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineup
Feel Good Foods
Kodiak
51
brand power
61
19
products
37
7
categories
8
8
subcategories
9
12
grocers
16
$1.20
price per oz
37.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feel Good Foods▭ Kodiak
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Feel Good Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feel Good Foods · Kodiak
