Feel Good Foods vs Bibigo · Bay Area shelf head-to-head
Feel Good Foods and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo fields the deeper lineupBibigo sits further up the premium end
Feel Good Foods
Bibigo
51
brand power
56
19
products
30
7
categories
11
8
subcategories
14
12
grocers
12
$1.20
price per oz
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feel Good Foods▭ Bibigo
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Appetizers1 vs 1 SKUs
2% of shelf
only Feel Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Feel Good Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feel Good Foods · Bibigo
