Bar Harbor at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Bar Harbor is a premium grocery brand specializing in canned seafood and small-batch soups inspired by New England's coastal traditions.
It’s already on the shelf here, with 5 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Herring Fillets, Wild in Canned Herring.
United Markets stocks canned herring thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
United Markets carries canned soup in real depth, 149 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned herring: United Markets stocks only 5 there, so Bar Harbor Herring Fillets, Wild stands out rather than blending in. Lead with the canned herring, and position the canned soup as a finishing or gift item.
United Markets merchandises 6 of the 6 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 50/100.
enters a thin canned herring shelf as a point of difference.
The full runway
Every category Bar Harbor plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in canned herring. Each dot is a product on the shelf, by its cost per oz (hover for which). Bar Harbor (orange) sits well above the shelf.
What to bring to expand
Bar Harbor’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
