Big Spoon Roasters at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Big Spoon Roasters is an artisan food company based in Hillsborough, North Carolina, known for its handcrafted nut butters and snack bars.
It’s already on the shelf here, with 18 SKUs across 7 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Nut Butter in Peanut Butter.
Driver's Market stocks peanut butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is peanut butter: Driver's Market stocks only 11 there, so Big Spoon Roasters Nut Butter stands out rather than blending in.
Driver's Market merchandises 7 of the 7 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin peanut butter shelf as a point of difference.
The full runway
Every category Big Spoon Roasters plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 8 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in peanut butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Big Spoon Roasters (orange) sits well above the shelf.
What to bring to expand
Big Spoon Roasters’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
